pReview was responsible for developing both the corporate identity and company name for the print-on-demand service provider »flyingpapers«, including the tagline »your perfect document service«. In addition, pReview developed a cross-media communication concept. pReview began the project by conducting a painstaking analysis of the range of services, target groups and business processes. One component of this analysis was a workshop used to define guidelines relating to CI components, image and visual appearance.