In the course of an interface design project commissioned by Sony Europe, pReview performed a usability test, in which two design variants for a personalised HTML newsletter were compared against each other. The aim of the test was to discover how test subjects would rate the impact and manageability of a non-typical, yet brand-relevant, newsletter design as compared to a conventional, linear-structured design. The comparison test was performed with the aid of eye-tracking, questionnaires and depth interviews. The test results provided a sufficient basis to further pursue the unconventional design variant.