pReview was commissioned by Sony Europe to develop the concept and design required to implement a »Direct Marketing Engine«, which is capable of generating professionally designed, personalised newsletters. The newsletter's structure and design and the interface for entering the customer's personal profile cater to the requirements dictated by Sony's sophisticated lifestyle image and the complex range of products. The combination of a generic compilation of contents and a generic design provides a solid basis for creating a newsletter that is oriented to the recipient's interests.