For the e-gift-shop »Geschenk 24«, pReview developed the design for the web application seeming functional as well as emotional. The layout of greeting cards, gift-wrap and shipping wrap is based on the shop design. The basic idea for the shop design is a horizontal division of the screen into thirds. The article search area, gift selection and shopping basket are always visible and correspond to the selection and ordering process, arranged from top to bottom. This design reflects, in the viewing area, the course of action for the user.