
TITLE: The Nea Awards 2000, Siemens Mobile
PROJECT: Cross-media design
MEDIUM: Online, TV, Print
CLIENT: DEF Design, Munich
In the summer of 2000, the Nea award for extreme sports
was
communicated in parallel on the Internet, on TV, in print and at live
events.
pReview developed the cross media design for it. Then, the core idea was
not to show the enthusiasts themselves practicing their sports, but rather
to play with abstract forms that symbolize the typical movements of each
type of sport.
